Hotfrog Australia is a free online business directory, allowing visitors to find products and services in their own location. To build up the database with companies and their products and services Hotfrog offered a subscription form, where companies could fill in their products and services. However, this manual filling in of forms was rarely done. Irion built a dedicated information extraction tool to fully automatically extract products and services from crawled company websites. In this way the database could be filled and updated with a speed of more than 100.000 companies per week!